Designer, Illustrator, and Photographer
As a Design Partner for early-stage teams, I use UX and interface design expertise to create intuitive solutions that drive product-market fit and growth, with a focus on usability, clarity, and trust. I hold a degree in Graphic Design with an emphasis in typography and an MBA in Digital Business.
I've worked across education, finance, identity verification, and e-commerce. Most recently, as Staff Product Designer at Unico ID, I led initiatives that simplified digital identity management for millions of users. I co-founded Interface, Brazil's first interface design event, and Decifra, a design studio for early-stage startups.
Work Experience
Decifra, Co-founder
Ago 2012 - Present
Decifra is a design studio for digital products focused on early-stage startups. We help companies build products, run design workshops, and establish creative foundations that scale.
I co-founded Decifra over a decade ago with a simple belief: design is a tool for business, and the best way to help a company is to teach them how to use it. We embed with teams, build alongside founders, and stick around to help design culture take root. From short engagements to long-term partnerships, LVMH, Belvedere Bespoke, Discovery, and OLX are some of the companies we've collaborated with along the way.
Unico,
Staff Product Designer
Nov 2021 - Out 2025
Unico is Brazil's leading identity verification platform, trusted by major banks, retailers, and telecom companies. The company processed over 1 billion transactions, reached 96% of the Brazilian population, and prevented R$23 billion in fraud.
I joined to lead design strategy for core identity products, shipping end-to-end experiences alongside product, engineering, and data teams. We redesigned Portal IDCloud with conversion analytics for each flow stage, launched IDCloud One simplifying enterprise integration to a single API call, and drove 60% faster loading times and 45% fewer support tickets.
I also led the by Unico widget redesign, built B2B journey data views via Portal IDCloud and Webhook, and shipped self-service user management that was previously a fully manual process. Before leaving, I helped expand operations to Mexico, reaching 1.3M transactions in under six months.
CNA,
Design Manager
Nov 2021 - Out 2025
CNA is one of Brazil's largest language school networks, with over 600 franchises nationwide, transforming from traditional classrooms into a full EdTech operation.
I joined to lead this digital transformation, focusing on CNA Go, a smart English learning platform with bilingual teachers and a scientifically proven methodology. With a lean, multidisciplinary team we shipped fast and measured everything. The numbers followed: monthly churn dropped below 10%, subscription conversions jumped 36%, and checkout abandonment fell 13.6%. This role taught me how to balance hands-on design leadership with building systems that scale.
Itaú,
Senior Product Designer
Nov 2021 - Out 2025
Itaú Unibanco is Latin America's largest private bank, with a strong commitment to digital innovation and user experience at scale.
My time there took me across Latin America. As part of the LATAM business unit I ensured design consistency and experience standards across Argentina, Uruguay, Paraguay, Chile, and Colombia, collaborating with regional teams, engineers, and external consultants. I traveled to Buenos Aires to lead behavioral research on small business owners, uncovering cultural insights that shaped the Bankline Empresas platform, and worked directly with local teams in Paraguay to align their B2C app with global standards. This experience taught me how to design for different cultures while maintaining a cohesive product vision across borders.
Meiuca,
Senior Product Designer
Nov 2021 - Out 2025
Meiuca is a design studio focused on solving complex product challenges for high-growth startups and enterprise clients across Brazil. I was part of the founding team, which meant doing everything: pitching clients, defining processes, and shipping work that put us on the map.
My main project was Printi, Brazil's leading online print company, where I redesigned their internal production system with vertical touchscreen interfaces for factory floors, IoT sensors that activated on operator proximity, and RFID integration for automated logistics. It was industrial UX at its best, designing for people who never sit at desks. I also contributed to Meiuca's design systems course, which helped establish our reputation in the Brazilian design community.
Cinética,
Senior Product Designer
Nov 2015 - Out 2017
Cinética is a digital studio in Brasília working with enterprise clients and social impact projects. A small but mighty team shipping web, apps, and campaigns for brands across Brazil.
I joined as a Product Designer and got promoted to Senior in eight months. We shipped work for Porto Seguro, Nextel, Tecnisa, Brasília Shopping, and Azul Seguros, from corporate intranets to World Cup companion apps, civic engagement platforms to rock festival campaigns. This is where I learned that great design comes from caring deeply about craft and the people you work with.
Early days
2010 – 2012 | Clube do Desconto
Clube do Desconto was a daily deals startup during Brazil's collective buying boom. The site updated every 24 hours with new offers in a fast, chaotic, and unforgiving environment. I led a team of 8 creatives, including designers, copywriters, and developers, shipping campaigns daily while the pressure never stopped.
I designed the CMS experience for operators, ran user interviews with partner companies, and learned to lead without a playbook. This was my crash course in product thinking before I even knew what "product design" meant.
Who I've designed for
AT&T
Azul Seguros
Belvedere Vodka
Bünge
Car and Driver Brasil
Claro
CNA
Grupo FIAT
Itaú
Itaú Seguro Auto
LVMH
Nextel
OAS Odebrecht
Oi
OLX
Printi
Sadia
Telcel
Telmex
Unico
Verizon Communications
Vivo
VTEX
Word on the street
PRINT 80s Design comeback
Dribbble x Ello: Make Good Magazine
Abduzeedo
Admire the Web
12th Biennial of Graphic Design Urban Dialogues Project
Honors Anhembi Morumbi Laureate International Universities
Process
Leandro Ramalho