Bruno Justo Pego
Product Designer available for Staff & Principal roles
Experience
Decifra, Co-founder
Ago 2012 - Present
Founded design studio partnering with early-stage startups and established brands
Clients include LVMH, Belvedere Bespoke, Discovery, and OLX
Unico,
Staff Product Designer
Nov 2021 - Oct 2025
Led design strategy for Brazil's leading identity verification platform with 1 billion+ transactions, 96% of Brazilian population reached, and R$23B in fraud prevented
Drove Mexico expansion reaching 1.3M+ transactions in less than 6 months
Redesigned Portal IDCloud dashboard with conversion data for each flow stage — drove 60% faster loading times and 45% fewer support tickets
Launched IDCloud One simplifying integration to a single API call for enterprise clients
Improved by Unico widget usability for seamless brand integration during verification flows
Led device validation initiatives to strengthen transaction security
Built journey data views for B2B clients via Portal and Webhook, plus self-service user management — previously a fully manual process
CNA,
Design Manager
Oct 2019 - Nov 2021
Led digital transformation for Brazil's largest language school network with 600+ franchises nationwide
Shipped CNA Go app reducing monthly churn below 10%, increased subscription conversions 36%, and cut checkout abandonment 13.6%
Built lean multidisciplinary team and implemented data-driven design processes
Itaú,
Senior Product Designer
Mar 2019 - Oct 2019
Ensured design consistency across 5 LATAM countries including Argentina, Uruguay, Paraguay, Chile, and Colombia
Led behavioral research in Buenos Aires that shaped Bankline Empresas platform for small business owners
Traveled to Paraguay to align B2C app experience with global design standards
Meiuca,
Senior Product Designer
Jan 2018 - Aug 2018
Founding team member of design studio focused on high-growth startups and enterprise clients
Designed Printi's production system with vertical touchscreen interfaces, IoT sensors, and RFID integration
Contributed to design systems course that established studio's market reputation
Cinética,
Senior Product Designer
Jan 2015 - Jul 2017
Promoted to Senior in 8 months leading projects for Porto Seguro, Nextel, Tecnisa, and Brasília Shopping
Shipped corporate intranets, World Cup companion apps, and civic engagement platforms
Education
Anhembi Morumbi University, Bachelor's degree - Graphic Design with Emphasis in Typography, Graphic Design
2012 - 2016
Typography Workshop, Scientific initiation in interactive platforms.
Cruzeiro do sul University, Master of Business Administration, Digital Business
2022 - 2023
FGV, Leadership for Digital Transformation
2023
BCS Foundation - User Experience Certification
2016
Skills & Expertise
Product Strategy
Heuristic analysis
User Interviews
Wireframing
Usability Testing
User Persona Generation
User Workshop Facilitation
Advanced Prototyping
Design System
Ilustration
Visual Design
Motion Design
Languages
Portuguese
Fluent
English
Advanced
Spanish
Advanced
Contact
