LVMH, Luxury Beverages
Moët & Chandon Gift Shop
Moët Gift Shop is the online version of Moët & Chandon's official boutique and pop-up store experience, designed as a temporary luxury destination focused on gift personalization and exclusive labels. I was invited to design the platform for Brazil and Mexico, creating the experience for bottle and case personalization with custom typography and stickers, directing customers to partner e-commerce platforms in both countries.
Craft
Similar to the Atelier Moët project, this work involved significant complexity in predicting bottle sizes according to layout space based on ML capacity, as well as sizing for their respective cases. Personalization included the ability to engrave names or special dates on bottles, along with exclusive packaging options. A complete responsive logic was built to add and remove seasonal products such as Mother's Day, Valentine's Day, Christmas, and New Year, keeping the site always ready for new LVMH label launches.
System
A mobile-first platform enabling personalized bottle experiences adapted to each campaign season. Integrated with multiple retail partners, it enabled local distribution in Mexico through an agile, scalable architecture designed for fast market entry. The system balanced luxury brand standards with operational flexibility, allowing the marketing team to manage seasonal content autonomously while maintaining visual consistency across campaigns and regions.
Inside the project
Key capabilities
Desktop view
Impact
The platform generated a considerable increase in requests and reservations over the years it remained available. Customers completed purchases online and picked up items in person at Shopping Iguatemi in São Paulo, combining digital convenience with a premium retail experience.
Want to go deeper?
The full case study covers the research process, key metrics, and the decisions behind the design.
